Three steps. Two minutes. One plan that actually fits.
Tell us about your dog
Wellness, age, size, symptoms, and what you've already tried. The quiz adapts based on what you tell us — a thriving dog and a struggling dog get very different questions.
We build the plan
Our recommendation engine matches food, remedies, and supplements to your dog's exact situation. Every item comes with a reason — not just a product.
Pause, swap, or cancel
Nothing is locked in. Every plan comes with a Schedule & Save option that saves 10% — but you can skip, pause, or cancel any time. No pressure.
A transparent three-tier plan — not a sales funnel.
Every recommendation is sorted into one of three tiers. You decide what goes in the cart.
Tier 1 · Essentials
Always in the plan
The food your dog should eat. Chosen based on their symptoms, age, and what you're managing — always explained, never arbitrary.
Tier 2 · Recommended
Picked for a reason
2–3 supplements, topicals, or remedies tied to something specific your dog's quiz told us. You can add or decline — no friction either way.
Tier 3 · Optional
Only if it helps
A Schedule & Save subscription (10% off, cancel any time) and one enrichment treat. Neither is pushed. Decline with a single click.
Same quiz engine. Four tones of voice.
The first question — “How’s your dog doing?” — routes to one of four paths. Each gets a different tone, different questions, and a different basket. Jump straight to a sample result below.